CG #29 - Tweet Giveaway + Auto-DM

July 23, 2022
Nathan Rodgers
Gain Twitter followers and email subscribers by sending a free lead magnet as a direct message when they like and retweet.

Hey - it's Nathan. 👋

If you're like many solopreneurs and small businesses, you use social media as part of your marketing strategy.

But growing on social media can be a slow, time-consuming and often frustrating process.

This week's strategy can help you get a quick boost in your Twitter following (and help you grow your email list) while positioning you as an expert with something valuable to offer.

Client-Getting Strategy of the Week:

Purpose:

Gain Twitter followers and email subscribers by sending a free lead magnet as a direct message when they like and retweet.

Who / What it Works For:

This works if you are active on Twitter and can be used for almost any giveaway and backend offer.

Since you're sending a direct message to interested prospects, you can also use this as an opportunity to start one-on-one conversations.

How it Works:

This is a way to give away a free lead magnet, so the first thing you need to do is create a lead magnet.

The types of lead magnet I've seen that work best for this are:

  • Swipe file
  • Cheatsheet
  • Template
  • Lessons Learned
  • Tools

Make sure to include a call-to-action in your lead magnet to the next step in your sales process.

Once you have a lead magnet, here´s what to do:

1. Decide if you also want to collect emails.

If so, load it onto Gumroad and set it to free or create a simple landing page and email autoresponder sequence to deliver it. (My free guide walks you through how to do this.)

If not, put it in a Google Doc or save it as a shareable file in Google Drive or Dropbox.

2. Write the giveaway Tweet in a scheduling tool like Hypefury or Tweethunter that has an Auto-DM feature.

I use and recommend Hypefury.

3. Set up the Auto DM.

Here's what it looks like in Hypefury:

The Auto-DM doesn't need to be fancy. Just thank them for Retweeting, restate the benefit of what they're going to get, and give them the link.

4. Schedule the Tweet

Make sure it's a time when you can be active to give it a push (see next step) and respond to at least the first few comments to help boost engagement.

5. Give the Tweet some help when it goes live

Once your Tweet goes live, especially if you don't have a large following, try to boost it within the first hour so it gets in front of more people.

A few ways to do this:

  • DM your "Twitter friends" and ask them to Retweet
  • Ask bigger accounts in your niche if you can pay them to Retweet. Ask them before your Tweet goes live and have the logistics worked out so when you Tweet is published all you have to do is pay and notify them so they can Retweet.
  • Join an engagement group like TBB or Growth Accelerator.
  • One other way that may work is to boost it using Twitter Ads.

Keys to Success:

Three keys for this strategy to work:

1. Give away something valuable.

Package up a resource that helped you get a meaningful result or lessons you learned from trying or accomplishing something that would help others.

If you don't have results to share, a swipe file is a great way to go.

2. Write a great hook.

As with any Tweet or content in general, if you don't find a great hook, then you won't catch many fish.

Use actual results and numbers if you can.

Here are a few examples for inspiration:

3. Give the Tweet some help

Try to get as much action in the first hour or so to show Twitter's algorithm that the Tweet should continue to be shown.

See Step 5 above.

Tweet of the Week

From Me:

Yesterday marked one year since I moved back to the US after 10 years abroad. Here are 20 lessons I learned while I was away.

From Someone Else:

Words to replace in your sales conversations

Something Else You Might Like

If you have, or are thinking about creating, a newsletter, you'll want to check out the Growth Currency newsletter.

Let me know if you do a Tweet giveaway + Auto-DM and I'll Retweet it.

Have a great weekend!

Nathan

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