CG # 28 - The 9-Word Email

July 16, 2022
Nathan Rodgers
Revive "dead leads" and start a one-on-one conversation with high-intent prospects that allows you to present your high-ticket offer.

Hey - it's Nathan. πŸ‘‹

Here with another strategy that will help you get more clients.

This week's strategy seems simple, but there is a lot of psychology and logic behind why it works, which was interesting to get into as I studied it.

The good thing is, you don't even need to understand why it works for it work for you, as long as you stick with the basic formula.

So here it is...

Client-Getting Strategy of the Week:

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Purpose:

Revive "dead leads" and start a one-on-one conversation with high-intent prospects that allows you to present your high-ticket offer.

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Who / What it Works For:

You put a lot of effort and resources into developing leads, but not everyone is ready to buy immediately.

This simple email is a way to get an additional return on that investment and reconnect with leads who are 90 days or more old.

It works for those with a list of prospects for a high-ticket product or service (coaching, consulting, service providers, real estate, mortgages/loans, headhunters, etc.).

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How it Works:

This email is a short, personal message that you send with the intention of getting a reply.

Originally developed by Dean Jackson, it is intended to start a conversation with leads who did not buy initially but who are interested in what you are offering.

Here's how to do it:

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1. The Subject Line

The best subject line is just the recipient's first name.

Nothing else, just the first name.

If you don't have the first names of your subscribers, or you have already used that subject line and want to try something else, just make it short and factual, similar to what you would use in an email to a friend.

Examples:

"Georgetown"

"tech job"

"leads"

"online business"

"kids"

"karate"

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2. The Body

The text of your email will be something like "Hi [First Name], Are you still looking to X?" where X is related to your product or service and whatever got them on your list in the first place.

Examples:

"Are you still looking for a house in Georgetown?" (this was the original 9-word email Dean Jackson sent.)

"Are you still looking to get a new tech job?"

"Are you still looking to get more leads?"

"Are you still interested in starting an online business?"

"Are you still struggling to get your kids to listen?"

"Are you still interested in learning karate?"

Note that they aren't all exactly nine words, but they are all short and to the point.

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3. Sign off

A simple, personal sign-off with your first name.

This should feel like an email you send to a friend.

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4. Send Email to "Inactive" Leads

Gather up the emails of every lead or prospect you've had who is at least 90 days old and who hasn't purchased from you yet.

Load them up in your CRM, email marketing platform, or a mail merge.

Then send.

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5. Respond as a human

The whole point of this email is to start conversations.

So you need to engage with each response and do so in a way that shows there is a real person on the other end and that invites further dialogue.

You can create templates to help you with your replies (or to have an assistant reply on your behalf if you have a large list and are unable to respond personally to all messages), but this part should not be automated as it is where the sales will happen.

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Pro Tip

Once you've used the simple version of the 9-word email, you can periodically try variations with your stale leads.

Here's one I received just this week:

Subject: agency owners or coaches only

Body:

I’m going to work privately with a handful of agency owners and coaches who want to sell more on Twitter.

Would you like to join us?

JK

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Keys to Success:

Keep it simple and informal.

It works because you open up a loop and invite a conversation.

Don't add anything beyond the question. Don't try to sell.

The goal is to get replies, and the simple, straightforward question is the best way to do that.

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Focus on a prospect pain-point

For this to work, you need to know what the recipient was interested in purchasing / doing when they signed up to your list.

This gives the email a personal feel because you know something about them and what they want.

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Additional Resources:

Csaba from Game of Conversions breaks down a variation of the 9-word email sent by Dean Jackson (video).

Dean Jackson talks about the 9-word email in his I Love Marketing podcast.

If you don't have an email list and are ready to get started, get my free Beginner's Guide to Getting Started With Email Marketing​

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Tweet of the Week

From Me:

​How to fail at business​

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From Someone Else:

​How to tweak your Twitter Profile to get more followers

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Something Else You Might Like

If you like to learn about and play with new tools like I do, then you'll want to check out Jeremy Caplan's weekly newsletter Wonder Tools. Each week he goes in-depth on a tool you can use to do things like make your own gifs, make charts, and write online.

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If you use this strategy (or any of the other strategies I've talked about), please email me at nathan@clientgetting.co and let me know how it goes!

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And have a great weekend!

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Nathan

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